A respected resource in the industry, Bill brings over 30 years of successful “Insider” Trade Show Marketing and Execution experience to his audiences and clients. A commanding speaker, intuitive mentor and perceptive consultant, he offers a wry approach to “Common Sense Trade Show Marketing”. Both national and international companies have been inspired to establish new Strategic Trade Show Marketing initiatives that both define and maximize results. Bill’s presentations show you how to utilize an industry insider’s “Common Sense” approach to what works and what falls short. Core issues like market demographics and definition, show objectives and expectations, and definition of success metrics for ROI become easily plotted basics. Mentoring reaches a new level with unique, humorous “On-Site Perspectives”, rich with “Common Sense” lessons about property design, space selection, working with trade unions, site labor and show contractors. These insights help you define measurable results for overall show organization and execution, Personal Touch Point saturation, lead generation/management and overall operational success. Contact a speaker booking agent to check availability on Bill Kovach and other top speakers and celebrities.