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Brooke Hammerling Bio

When Brooke Hammerling founded Brew Media Relations in New York in fall 2005, she was convinced of two things: that local tech and digital journalists were underserved and that there was room on the East Coast for an upstart PR firm that focused more on relationship-building than email-blast pitching.Six-plus years later, she can honestly say: “We do zero RFPs.” That fact can be partly attributed to Ms. Hammerling’s stance that her company will only work with businesses whose product her 22 employees are passionate about, and whose execs they love. This sets in motion a virtuous cycle of Ms. Hammerling and her staff coming across like they truly know and care about the startups they are pitching to the press (because they do) and taking the time to connect with the right journalists in a non-formulaic manner. Along the way, Ms. Hammerling has developed close ties with an influential collection of entrepreneurs and investors whose support of a Brew client can help supplement, or spur, media coverage.Brew, which is run by Ms. Hammerling and her business partner Dena Cook, currently has 17 clients, including GroupMe (acquired last year by Skype), Bluefin Labs, Adaptly and a speaker booking agent to check availability on Brooke Hammerling and other top speakers and celebrities.

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