Book Morinosuke Kawaguchi

Innovation & Competitive Strategy Consultant, Futurist, Author, Designer

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Morinosuke Kawaguchi Bio

Morinosuke Kawaguchi is a cultural innovator, writer, strategist and futurist based in Tokyo, Japan. His laboratory, Moronoske Co. Ltd., uses a proprietary innovation method known as The Morinoske Innovation Model which considers every possible creative outcome. “If you don’t dare to think of even the silliest solution to your challenge, you might miss the blue ocean,” Kawaguchi said.Kawaguchi researches, lectures and examines how Japanese subculture is affected by technological advancements. His writings have won numerous awards, such as a Nikkei BP BizTech Book Award for his book “Otaku de onnanoko na kuni no monozukuri” (Neon Genesis of Geeky-Girly Japanese Engineering). In addition to consulting for private businesses, his future forecasting models form the base of Japan’s official 2030 strategic plan. His Megatrends 2019-2028 book analyzes over 50 trends across all industries to predict market futures.Kawaguchi’s concept of Gross National Talent and the Gross National Talent Index reveal where countries are strong and weak in their talent base and allow for unique competitive analysis. He is also responsible for companies successful marketing to Japanese subcultures by using them in inform branding and technological research. He has taught at the Tokyo Institute of Technology and Doshisha Business School.Contact a speaker booking agent to check availability on Morinosuke Kawaguchi and other top speakers and celebrities.

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