A 30 year research veteran Nigel’s experience and understanding of how marketing communications can build and maintain brands helps him address the issues facing marketers in today’s fast changing world. Nigel is a widely published author, winner of the 2015 Berry AMA-Book Award for the Best Book in Marketing and a four-times winner of WPP’s Atticus Award for original thinking in marketing services.His first book The Global Brand was published by Palgrave Macmillan in October, 2008. The Global Brand identifies the best practices that will help aspiring global brands achieve success on the world stage. His latest book, Brand Premium: how smart brands make more money, was published in October 2013 and explores how marketers can boost the financial value of their brand. Brand Premium won the 2015 AMA-Book Award. Nigel publishes his thoughts on brands, marketing and marketing research at Straight Talk with Nigel at http://www.millwardbrown.com/global-navigation/blogs/straight-talkSpecialties: Brands, media and marketing communications: brand equity, advertising pre-testing, brand and advertising tracking, new media, interactive marketing and consumer-generated media.Contact a speaker booking agent to check availability on Nigel Hollis and other top speakers and celebrities.