Book Orvel Ray Wilson, CSP

Co-author of the legendary “Guerrilla Selling” series with more than 14 million books sold in 41 languages

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Orvel Ray Wilson, CSP Bio

Orvel Ray speaks worldwide to sales meetings, conventions and small-business groups about unconventional sales and marketing tactics that build business. From a general-session keynote to an intensive, full-day workshop, he will arm your people with hundreds of simple, low-cost or no-cost sales and marketing tips, tactics and tricks that return big profits.He is a 27 year veteran of the platform, a best-selling author and business guru, whose work has earned international acclaim. His take-no-prisoners “guerrilla” approach is unconventional, engaging, and funny.He’s a coauthor of the legendary Guerrilla Marketing series, with more than 14 million books sold worldwide, including Guerrilla Selling, Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating and Guerrilla Retailing. His work has been quoted in INC., The Wall Street Journal, Fast Company, and dozens of trade journals in a dozen languages.His client list has grown to include many industry leaders like IBM, Oracle, United Airlines, Marriott and Microsoft. He has been a featured speaker at the prestigious Inc. Magazine Small Business Forums, and has appeared as a topical expert on CNN.In 2001, he was recognized as “Speaker of the Year” by Meeting Professionals International, San Diego. A leader in the industry, Orvel Ray served as President of the Colorado Chapter of the National Speakers Association in 1986, and served two additional terms on their Board of Directors. In 1997, he earned the highest level of certification conferred by the National Speakers Association, the Certified Speaking Professional. Fewer than 400 professional speakers worldwide have earned this distinction.He also served NSA as Chair of: the Seminar and Workshop Leaders Professional Emphasis Group in 2001, and chaired the Authors and Publishers PEG in 2002. He has addressed audiences large and small in more than 1,000 cities and 40 countries around the world. He taught in the Management Development Programs for the University of Colorado and the University of Denver, and created innovative business courses for Harbridge House, the University of Toledo, the Spring Institute for International Studies, and Australia’s Canberra College of Advanced Education. He even pioneered workshops on capitalism for the Tyumen School of Management in the Russian Republic. He is a regular guest lecturer at the University of Colorado Leeds School of Business.Orvel Ray is a Senior Partner with The Guerrilla Group, inc., an international training and consulting firm serving clients worldwide.Famous for his deep customization, every program is prepared specifically to fit your business and the challenges faced by your team. Orvel Ray uses a variety of research methods, including pre-seminar interviews with your key people, mystery-shopping your office, and even spying on your competitors.He will inspire and motivate any audience, but more importantly, he will arm them with practical ideas that they can use right now to win in today’s hyper-competitive environment.What Your People Will Learn:How to fight back when you’re outnumbered and out-spent by the competitionHow to leverage meager resources for maximum resultsHow to deploy two unstoppable secret weapons37 Magic Selling Questions that lead to the sale every timeThe Secret to building trust in a suspicious marketThe #1 reason customers buy from you (Surprise! It’s not price)New research reveals 25 Reasons your customers will pay moreHow to pick up business that your competition leaves on the tableHow to answer common objections before they’re raisedHow to increase your profitability through exceptional serviceHow to get your competitor’s customers to switchAnd much, much more!ORVEL RAY’S MOST POPULAR PROGRAMS:7 Guerrilla Strategies to Double Your BusinessConvenient, Excitement, and Commitment are among the 10 strategies that set guerrillas apart. Develop these characteristics and blow the competition away. Our most popular keynote.Guerrilla SellingGuerrillas rely on two secret weapons: information and surprise. This program will give you both, plus unconventional weapons and tactics to capture new business. Half-day to multi-day custom seminars, adapted to your specific product and industry. Also available in multi-day boot-camp format.Guerrilla Marketing How can a small business combat the corporate superpowers? By fighting back with this guerrilla arsenal of 100 marketing weapons, and 50 of them will cost you nothing. Half-day or one-day seminar. Based on the best-selling book. Orvel Ray is a Certified Guerrilla Marketing Coach.Guerrilla Negotiating The quality of your negotiating affects every aspect of your live. We don’t just negotiate with customers and vendors, but with everyone we meet. Just because they’re nice people doesn’t mean they have your best interests at heart. How to create a fair advantage in an unfair world.Guerrilla Retailing This dynamic program gives you everything you need to know to run a successful retail store, from finding the right location, to hiring and training top-notch sales staff, to merchandising, lighting and security, plus hundreds of low-cost marketing tactics to attract customers and drive sales through the roof. Our newest offering.Guerrilla TeleSelling Salespeople have to cover more accounts and more territory than ever before. This program shows you how to create a “telepresence” by using phone, fax, e-mail, Internet, and more.Guerrilla Trade Show SellingMore than 80% of the money spent by exhibitors at trade shows is wasted. Learn the most common trade show mistakes, how to plan for success, how to get the most leads, insure that every lead is top quality, and close more sales when you get home.CLIENTS RAVE:****”I have experienced Ziglar, Hopkins, Robbins, and others … but for my money, Guerrilla Selling is the ultimate!” –Tim Paulson, Vice President Sales, Hair Club for Men, Kansas City, MO“After selling advertising space in newspapers and magazines for over 22 years, I thought I had tried most everything. Your seminar proved that I have much more to learn.” –Sheldon J. Spector, The Publication Company, Lakewood, CO“I’m very impressed with your rapid comprehension of our industry (and company) culture, nuance, etc. Great grasp of our assets [and] problems.” –Dan Smith, Alert Centre, Denver, CO“Orvel Ray is refreshing and entertaining, and gets his point across in a humorous way, making it easy to remember. Excellent presentation.” –Maria Alvarez, Quality/Risk Mgmt, Medical Center Clinic, Pensacola, FL“I can put my new knowledge into effect IMMEDIATELY.” –Sharon A. Salvador, Asst to President and VP, Top Flite Express“[Our firm] has increased revenues by $30,000 already this year by using just six of the techniques you presented.”  –Gary Paplauskas, President, Inflatable Advertising Dealers Association“You were great up there, and you by far exceeded our expectations!”  –Tasha Scales, AmeriSpec, Inc. “Orvel was great – a big hit! We were especially pleased with his thoroughness with which he researched our industry, our competition, and our product line.  He definitely did his homework, and knew our company and the 3DP industry better than some of our employees.” — Linda Poirier, Senior Sales Coordinator, Z Corporation“I’ve had six people this weekend ask me how long you’ve been a Vice President, and why they hadn’t heard your name before.  You just knew so much about us they assumed you were from the home office” — CEO, Beverly Healthcare“Our deposits are up more than 12 MILLION dollars in the past 12 months, more than 24 percent growth since we completed your training.” –Elsa Montes, V.P. Business Development, Arrowhead Credit UnionContact a speaker booking agent to check availability on Orvel Ray Wilson, CSP and other top speakers and celebrities.

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